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Privacy Policy

At superfine.co.uk, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website.

1. Who We Are

This website is operated by Superfine, a company based in the United Kingdom. For any privacy-related queries, you can contact us at:

Email: sales@superfine.co.uk
Address: Superfine Manufacturing Ltd, Orchardbank Ind. Estate, Forfar, DD8 1TD, Scotland.

2. What Information We Collect

We collect minimal personal information, and only when you actively provide it. This may include:

  • Contact Form Submissions: When you complete our “Contact Us” form, we collect your name, email address, and any message or details you choose to include.

We also collect non-personally identifiable data through:

  • Google Analytics 4 (GA4) and Google Tag Manager (GTM): These tools collect data such as pages visited, time spent on site, browser and device information, and general geographic location (based on IP address).

All analytics data is anonymised and used solely to improve website performance and user experience.

3. How We Use Your Information

We use your data to:

  • Respond to enquiries submitted via our contact form.

  • Monitor and improve our website’s performance and usability.

  • Ensure the website functions securely and efficiently.

We do not use your information for marketing purposes unless you have explicitly opted in.

4. Cookies

Our website uses cookies to enhance your browsing experience and help us understand how visitors interact with our site. You can manage or disable cookies through your browser settings.

For more details, please see our Cookie Policy (if applicable).

5. Sharing Your Data

We do not sell, rent, or trade your personal information. Your data may be processed by trusted third parties who assist us in operating our website and services, such as Google (via GA4 and GTM), under strict data protection agreements.

6. Data Retention

  • Contact form submissions: Retained for as long as necessary to respond to your enquiry or as required by applicable laws.

  • Analytics data: Retained according to Google’s standard GA4 retention settings, typically for 14 months.

7. Your Rights

As a UK resident, you have rights under the UK General Data Protection Regulation (UK GDPR), including the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion of your data.

  • Withdraw consent (where applicable).

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us using the details above.

8. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies separately.

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in legal requirements or our practices. Any updates will be posted on this page with a revised “Last updated” date.